Following the success of the Reebok Classic X Kendrick Lamar Club C Capsule January release, the brand continues to celebrate the iconic sneaker with a campaign that pays homage to its roots and status as the ultimate court silhouette for men and women alike.
The clean, timeless Club C has been one of Kendrick’s favorite silhouettes since his high school and his artistry embodies what the sneaker represents; a connection to your heritage, to your court, your passions and Holding Court.
Continuing with the raw and uncompromising aesthetic of Kendrick’s FW16 Classic Leather campaign, acclaimed director Nabil captures Kendrick on 35mm film to honor both the Club C and Kendrick’s commitment to authenticity and originality.
The Spring/Summer Club C 85 Tonal Gum is a sleek, streamlined silhouette that’s an essential wardrobe staple for both on and off the courts. The Club C Tonal Gum is now available at Reebok.com and retailers worldwide.