201612 NBK

ALDO Makes a Digital Move

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Musaed Al-Mutairi with Carlos
Musaed Al-Mutairi with Dana Tuwairish
Musaed Al-Mutairi with Dana Tuwairish

 

 

 

 

 

 

 

 

 

 

 

 

 

ALDO, the international fashion footwear and accessories brand takes its visual identity through a unique creative direction this fall. The @ALDOMOVESME campaign is an innovative campaign that contextualizes footwear and accessories within fashion, building inspirational looks that allow consumers to get inspired to develop their own personal style.

The campaign will be live across all the brand touch points, especially online through the #ALDOMOVESME social media program.

 

Involving top fashion photographer Mikael Jansson and stylist Alex White, this campaign is expected to create engaging  content that moves consumers to create looks for themselves.